This month (Feb 2026) IBM Ring 49 featured a lecture from Shelley Summers AKA Dotsy the Clown. Shelley’s business, which obviously includes being a clown, extends far beyond her personal appearances into hiring other performers, party supplies and rentals, and selling supplies for performers.
As usual the meeting opened with President Doug “the Great” Hunt welcoming guests and new members and making the usual housekeeping announcements. He then introduced Peter Wiltshire, one of our most active members, who demonstrated a new effect he had made. The effect was sort of a rising card effect, except the card never rose!! (I never said he was a good trick developer.) Then he pulled away a wand that the deck was resting on and all the cards EXCEPT the chosen card dropped into the box. (On second thought – he is pretty good.) Great fun – and a great effect.
Our teaching table was hosted by one of our newer members, Ted Chisholm. Ted performed an old effect called Micawber which was published in the October 1952 issue of The Linking Ring. First, this was a very good effect; someone simply selected a random card, and then a deck was taken out which had one reversed card in it. That card indicated where the selected card would be. Ted moved to the appropriate face down card, turned it over, et Voila – success!
But in my mind, Ted’s selection of an older effect speaks to a second point – too often we are obsessed with the ‘latest and greatest’, always looking for something ‘new’. There is nothing wrong with older ideas and methods. Often the pater needs sprucing up, but the effects can still be very strong. (Now how do I get off this soapbox?)
But Shelley was the highlight of the evening. Her personal story was riveting – started making money on the side in high school clowning, supplemented her income in university (what you American’s call college) and by the time she graduated she had a full-blown business going. Years later Covid hit and like most performers her business suffered but she found a new product (lawn signs) she could pivot into, and she rolled with life’s proverbial punches. Maintaining the flexibility to ‘pivot’ was a keynote of her talk
Shelley spoke about her retail offerings, her staffing of talent to become a known supplier of clowns and other performers (including Santa’s), equipment supply, lawn sign business and her ‘power of three’ philosophy, that is the third time you get a request for something – start providing it!
Shelley spoke of the importance of keeping up to date with interest of your audience. So, if you’re a children’s performer, that means things like K-pop demon hunters and Minecraft. That’s hard for us older people, but you have to meet your audience where they are at.
Shelley wound up with probably her strongest points, all relating to the importance of using social media and how marketing our services has changed (what, no yellow pages??). This was a killer night – we learned so much from this star speaker. Highly recommended.
Rene Chouinard










